GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Premier maintains a strong retail presence with an average product price of $64.71. Home Depot dominates as Premier's leading retail channel, commanding a significant 63.3% of the brand's total revenue share. Lowe's and Amazon follow as distant second and third channels, holding 16.2% and 12.9% of revenue share respectively, while Ace Hardware and Newegg combine for just 7.5%. Notably, Premier's average price has declined 13.4% over the tracked period from March to May 2026, signaling increased competitive pricing pressure or a shift in product mix. Despite this pricing trend, the brand's diversified presence across home improvement and general e-commerce retailers positions it across multiple consumer touchpoints.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Premier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Premier.
BY REVENUE
Premier sells 79% online and 21% offline. Online runs through 4 channels; offline through 2. Online share has moved from 98% in Jan to 75% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 51K ratings on 5 channels, Premier averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,539.07
Price
$191K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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