GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Proctor Silex generated 92.2% of its revenue through Amazon between January and May 2026, with Ace Hardware (5.6%) and Home Depot (1.8%) capturing the remaining share. The brand maintained an average product price of $33.23 across all tracked retailers during this period. Proctor Silex showed steady momentum with revenue growing 1.1% over the tracked timeframe, suggesting consistent consumer demand. Despite this revenue growth, the brand's average price decreased by 2.2%, indicating a possible shift toward more value-oriented purchasing or promotional activity. This combination of rising revenue and declining prices points to increasing unit volume, making Proctor Silex a brand worth watching in the competitive small appliance landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Proctor Silex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Proctor Silex.
BY REVENUE
Proctor Silex sells 92% online and 8% offline. Online runs through 2 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 781K ratings on 3 channels, Proctor Silex averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 781K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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