Proctor Silex

Proctor Silex Market Overview

Proctor Silex, a subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB), experienced significant in-store performance challenges during the first eight months of 2026, with overall revenue declining 30.8% from the beginning of the tracked period. According to Grips Intelligence data, Amazon dominates the brand's revenue composition with a commanding 90.7% share, while acehardware.com accounts for just 7.6%, highlighting a heavily concentrated online retail strategy. The brand maintains an average product price point of $32.13, with prices declining marginally by 0.4% over the analysis period despite a diverse product range spanning from budget-friendly coffee grinders at $17.95 to premium buffet servers at $73.45. Most concerning is the momentum deterioration, with revenue dropping 21.6% in the most recent month compared to the previous period, signaling accelerating headwinds for the brand during the latter half of 2026.