Project Select

Project Select Market Overview

According to Grips Intelligence in-store data, Project Select generated nearly all of its revenue through acehardware.com, which accounted for 99.5% of its retailer revenue share between January and May 2026. The brand's average product price during this period stood at $3.36, reflecting a value-oriented positioning in the market. However, Project Select experienced a notable revenue decline of 26.3% over the trailing three-month period from March to May 2026, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 7.8% over the same period, which may suggest increased promotional activity or competitive pressure. These trends indicate that while Project Select maintains a dominant single-retailer strategy through Ace Hardware, its recent performance trajectory warrants close monitoring.