GRIPS CUSTOMERS & RESEARCH PARTNERS
Real Wood Products, a family-owned company established in 1976 and based in Eugene, Oregon, generated in-store and online sales across major retail partners during the first eight months of 2026, according to Grips Intelligence data. Menards.com dominated the channel mix with 57.1% of revenue share, followed by Lowe's.com at 31.9% and Ace Hardware.com at 11.0%. The brand's average product price stood at $59.38, representing a 6.2% increase since the beginning of the data period. However, overall revenue declined 58.9% from the start of the tracked timeframe, signaling significant market headwinds for the brand during this period. These dynamics suggest intensifying competition within the retail hardware and home improvement sector where Real Wood Products operates.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 4.16K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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