GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowe's, and Ace Hardware, Red Devil maintains a strong retail presence with an average product price of $9.32. Amazon dominates as the brand's primary sales channel, commanding a 62.4% revenue share, followed by Menards at 30.9%, while Lowe's and Ace Hardware account for a combined 6.7%. Notably, Red Devil's revenue grew 15.4% over the tracked period, signaling healthy upward momentum for the brand. Average pricing also trended upward, rising 13.2% during the same timeframe, suggesting strengthening demand or a strategic shift toward higher-value offerings. These trends position Red Devil as a brand gaining traction across major home improvement retailers heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Devil.
BY REVENUE
Red Devil sells 64% online and 36% offline. Online runs through 2 channels; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 1.48M ratings on 4 channels, Red Devil averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.71
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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