GRIPS CUSTOMERS & RESEARCH PARTNERS
Reflectix, a division of Balcan Innovations Inc., maintains a strong in-store presence with 61.9% of year-to-date revenue concentrated on Lowe's, followed by Menards at 19.6% and Ace Hardware at 11.8%, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $27.59, though pricing declined 13.2% month-over-month during the most recent tracking period. Overall performance during the eight-month window shows a modest 1.9% revenue decline, with more significant monthly volatility including a 30.5% drop in the most recent month measured. Amazon represents a minor channel with just 6.8% of revenue share, indicating the brand's reliance on traditional hardware retail for customer acquisition and sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Reflectix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Reflectix.
BY REVENUE
Reflectix sells 26% online and 74% offline. Online runs through 2 channels; offline through 3. Online share has moved from 9% in Apr to 27% in Aug.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 58K ratings on 4 channels, Reflectix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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