GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, and Lowes, Reynolds demonstrates an overwhelming dominance on Amazon, which accounts for 95.7% of the brand's total revenue share. The brand's average product price sits at $8.32, though this figure has seen a 2.2% decline over the tracked period, suggesting increased pricing pressure or promotional activity. Revenue has also experienced a downward trend, dropping 9.7% overall during the observed timeframe. Despite the revenue softening, Reynolds maintains a broad price range across its top-selling products on Amazon, spanning from $4.94 to $14.93, indicating a diversified product portfolio strategy. These trends point to a brand navigating a challenging period while maintaining its retailer concentration heavily around Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Reynolds on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Reynolds.
BY REVIEW COUNT
Across 2.4M ratings on 3 channels, Reynolds averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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