Home/Insights/Brands/ReynoldsProduct Intelligence - 2026 YTD USA

Reynolds

1M+

Products Sold, Jan to Aug 2026

1,400+

# Offline Stores

$9.12

Avg. Price

4.8

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Reynolds Market Overview

Reynolds, owned by Reynolds Consumer Products Inc. (NASDAQ: REYN), demonstrates strong in-store performance with revenue growth of 23.6% year-to-date through August 2026, according to Grips Intelligence data. The brand's average product price stands at $8.99, with pricing increasing 11.8% overall during the tracked period. Amazon dominates the channel mix with 93.4% of revenue share, while Lowe's accounts for 4.7%, indicating a heavily concentrated e-commerce-driven sales strategy. Recent price momentum remains positive, with average prices climbing 7.1% month-over-month in the most recent period tracked.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware

Reynolds's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Reynolds's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

Reynolds's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Reynolds on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Reynolds's channels

REVENUE SHARE

Revenue distribution across tracked channels for Reynolds.

Channels by revenue share

Distribution in %

Reynolds's customer ratings

BY REVIEW COUNT

Across 2.28M ratings on 3 channels, Reynolds averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 2.28M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Reynolds

BY REVENUE

Amazon
Amazon
#1Reynolds Wrap Aluminum Foil, 200 Square Feet

$14.51

Price

$2.45M

Revenue

#2Reynolds Wrap Heavy Duty Aluminum Foil, 50 Square Feet

$5.71

Price

$1.02M

Revenue

#3Reynolds Kitchens Unbleached Parchment Paper Roll, 45 Square Feet

$3.92

Price

$705K

Revenue

#4Reynolds Wrap Heavy Duty Aluminum Foil, 130 Square Feet

$13.49

Price

$592K

Revenue

#5Reynolds Kitchens Slow Cooker Liners, Regular (Fits 3-8 Quarts), 20 Count

$14.10

Price

$354K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved