GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwool generated the vast majority of its revenue through Lowes, commanding an 89.1% revenue share compared to just 10.2% at Home Depot during the January to May 2026 tracking period. The brand's average product price stood at $91.16, reflecting a notable 15.8% increase in average pricing over the most recent three-month trend window. Month-over-month revenue growth of 6.5% signals continued positive sales momentum for the brand heading into the summer season. Meanwhile, a 12.3% monthly jump in average price suggests Rockwool has been successfully implementing pricing adjustments or shifting its product mix toward higher-value offerings. Overall, Rockwool's heavy reliance on a single retail channel combined with its strong pricing power presents a compelling market positioning story worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 17% in Jan to 15% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 29K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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