GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwool demonstrated strong momentum in Q1 2026 (January–March), with revenue growing over 50% across tracked retailers including Lowes and Home Depot. Lowes.com dominated as the primary sales channel, commanding a 90.5% share of Rockwool's revenue, while Home Depot accounted for 8.7%. The brand's average product price during this period was $88.55, though pricing showed a downward trend with a 4.8% decrease over the quarter. Despite the price decline, Rockwool's significant revenue growth suggests increasing volume demand and expanding market penetration. The combination of rising sales and competitive pricing positions Rockwool as a notable performer in its category heading into the second quarter of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwool.