GRIPS CUSTOMERS & RESEARCH PARTNERS
Ruffies, owned by Amcor plc (NYSE: AMCR), experienced a significant revenue decline of 36.8% in the most recent month tracked, with overall in-store performance down 19.9% since the beginning of the analysis period from January through August 2026. The brand maintains an average product price of $29.19, though pricing has declined 6.3% month-over-month and 6.4% overall during the tracked period. According to Grips Intelligence data, Ruffies' online retail presence is heavily concentrated on Lowe's.com, which captures 63.5% of revenue share, with Ace Hardware representing the remaining 36.5%. The significant revenue contraction and declining price points suggest mounting competitive or demand pressures in the category during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruffies.
BY REVENUE
Ruffies sells 62% online and 38% offline. Online runs through 1 channel; offline through 1. Online share has moved from 63% in Apr to 53% in Aug.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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