Ruffies

Ruffies Market Overview

According to in-store data from Grips Intelligence covering January to May 2026, Ruffies generated the majority of its revenue through Lowes.com, which accounted for 67.0% of total revenue share, followed by Acehardware.com at 33.0%. The brand's average product price during this period stood at $30.46, reflecting a 3.9% overall decrease in average pricing. Notably, Ruffies experienced a significant revenue decline of 22.8% over the tracked timeseries period from March to May 2026. Despite this downward revenue trend, the most recent month saw average prices increase by 12.0% compared to the prior month, suggesting a possible shift in product mix or pricing strategy. These insights position Ruffies as a brand with a concentrated retail footprint that may be navigating pricing and demand challenges heading into mid-2026.