GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ruggies generated revenue across three major home improvement retailers between January and May 2026, with Ace Hardware leading at 47.0% revenue share, followed by Lowe's at 37.9% and Menards at 15.1%. The brand's average product price during this period stood at $10.43, reflecting a 16.2% overall decline in average pricing. Revenue experienced a notable 56.3% drop over the tracked period, signaling a significant downward trend in sales performance. Despite the pricing and revenue pressures, Ruggies maintained a diversified retail presence across all three major hardware chains. These insights suggest the brand faces increasing competitive or demand-side challenges heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ruggies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggies.
BY REVENUE
Ruggies sells 40% online and 60% offline. Online runs through 1 channel; offline through 2. Online share has moved from 22% in Jan to 15% in May.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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