GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safe-er-Grip generated the majority of its revenue through acehardware.com, which accounted for 77.4% of total revenue share between January and May 2026, followed by Amazon at 22.2%. The brand's average product price during this period stood at $21.84, reflecting a 5.8% overall increase in average pricing over the tracked months. Despite the rising prices, Safe-er-Grip experienced a notable 20.9% decline in total revenue over the observed trend period. Average pricing saw an 8.0% month-over-month increase in the most recent period, suggesting a potential shift in product mix or pricing strategy. These dynamics point to a brand with strong retailer concentration at Ace Hardware but facing downward revenue pressure that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 20% online and 80% offline. Online runs through 2 channels; offline through 1. Online share has moved from 0% in Jan to 19% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 198K ratings on 2 channels, Safe-er-Grip averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 198K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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