GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Seventh Generation demonstrated steady growth with revenue increasing 4.9% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding an overwhelming 98.3% of total revenue share. The average product price across the brand's portfolio sits at $23.09, though pricing has seen a modest decline of 2.7% over the observed period. Despite the slight downward pressure on pricing, the brand maintained positive momentum with a 0.3% month-over-month revenue increase in the most recent period. This combination of consistent revenue growth alongside declining average prices suggests Seventh Generation may be leveraging competitive pricing strategies to drive higher purchase volumes across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 2.41M ratings on 1 channel, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.58
Price
$2.41M
Revenue
$29.77
Price
$2.04M
Revenue
$51.78
Price
$1.36M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
