GRIPS CUSTOMERS & RESEARCH PARTNERS
Seventh Generation, a Unilever subsidiary (NYSE: UL), generated an average product price of $22.30 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the brand's channel mix with 97.4% of revenue share, while average prices declined 4.4% overall throughout the tracked period. The brand experienced a notable 13.3% monthly revenue drop in the most recent period, though year-to-date performance showed modest growth of 1.1%. Top-performing SKUs ranged significantly in price, from $21.18 for liquid dish soap to $54.53 for bulk toilet paper offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 2.13M ratings on 2 channels, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.58
Price
$3.1M
Revenue
$30.02
Price
$2.13M
Revenue
$26.43
Price
$894K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
