GRIPS CUSTOMERS & RESEARCH PARTNERS
SimTek, owned by Infineon Technologies AG (FSE: IFX), generated in-store revenue concentrated across two major retailers, with Home Depot commanding 62.5% of sales and Menards accounting for 37.5% during the first eight months of 2026, according to Grips Intelligence data. The brand faced significant headwinds over the period, with overall revenue declining 17.8% from its starting point, while average product pricing decreased 1.8% despite maintaining an overall average price point of $134.30. Price erosion accelerated in the most recent month tracked, with average prices falling 10.0% month-over-month to $133.10, suggesting increased promotional pressure or channel mix shift. Top-performing SKUs across the Menards channel ranged from $107.91 to $212.18, indicating a broad portfolio spanning entry-level and premium-tier offerings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 62% online and 38% offline. Online runs through 1 channel; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 4.48K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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