GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Smart Choice generated revenue across five major retailers — Best Buy, Lowes, Amazon, Menards, and Home Depot — during Q1 2026 (January 1 to March 31, 2026), with an average product price of $24.12. Best Buy and Lowe's were nearly tied as the brand's top revenue channels, holding 31.5% and 31.2% revenue share respectively, followed by Amazon at 20.4%. Notably, Smart Choice experienced strong revenue momentum during the quarter, with overall revenue growing 16.1% across the tracked period. Meanwhile, average pricing saw a 9.4% overall decline during the same timeframe, suggesting increased volume-driven sales or promotional activity may have fueled the brand's growth. Home Depot represented the smallest share at just 1.9%, indicating a significant opportunity for Smart Choice to expand its footprint at one of the nation's largest home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Smart Choice.
BY REVENUE
TO SMART CHOICE
