GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Smart Choice maintains a diversified retail presence across five major retailers, with Lowe's (31.6%) and Best Buy (31.3%) nearly tied as the brand's top revenue contributors, collectively accounting for nearly 63% of total revenue share. Amazon holds a 19.5% share, followed by Menards at 15.5%, while Home Depot trails significantly at just 2.1%. The brand's average product price sits at $23.40, with pricing showing a modest 2.3% upward trend over the March to May 2026 period. Despite the stable pricing, Smart Choice experienced a 7.5% revenue decline over the same timeframe, suggesting potential volume softness across its retail footprint. The near-even split between Lowe's and Best Buy as leading channels highlights a balanced distribution strategy that reduces dependency on any single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 19% online and 81% offline. Online runs through 3 channels; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 1.65M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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