GRIPS CUSTOMERS & RESEARCH PARTNERS
Sunlite, owned by private company Sunshine Lighting, demonstrates strong in-store retail performance across major home improvement channels from January through August 2026, according to Grips Intelligence. Home Depot dominates the brand's channel mix with 65.4% of revenue share, while Amazon and Lowe's capture 18.9% and 15.8% respectively. The brand maintains an average product price of $39.65, though prices have declined 8.0% over the tracked period, reflecting competitive pressure in the lighting category. Despite month-over-month growth of 11.9% in the most recent period, Sunlite faced an overall revenue decline of 13.8% since the start of the year, suggesting market headwinds requiring strategic attention.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sunlite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sunlite.
BY REVIEW COUNT
Across 263K ratings on 3 channels, Sunlite averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 263K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.44
Price
$28K
Revenue
$14.83
Price
$21K
Revenue
$29.98
Price
$11K
Revenue
$16.99
Price
$9.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
