GRIPS CUSTOMERS & RESEARCH PARTNERS
SureSwatch, a brand of the private company True Hue LLC, generated an average product price of $3.63 during the first half of 2026, according to in-store data from Grips Intelligence covering January through August 2026. The brand's revenue surged 42.3% over the tracked period, with particularly strong momentum in recent months as revenue grew 54.4% in the most recent measured timeframe. Acehardware.com dominated the channel mix with 97.0% of revenue share, while Home Depot's online channel captured the remaining 3.0%, indicating a highly concentrated distribution strategy. Despite strong top-line growth, average pricing remained stable with only a 0.3% decline since the start of the tracking period, suggesting pricing discipline across the sales channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SureSwatch.
BY REVIEW COUNT
Across 1.43K ratings on 2 channels, SureSwatch averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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