GRIPS CUSTOMERS & RESEARCH PARTNERS
SwimWays, a wholly-owned subsidiary of Spin Master Corporation (TSX: TOY), shows heavily concentrated in-store retail performance with Amazon commanding 97.8% of revenue share during the January–August 2026 period. The brand maintains an average product price of $23.24, though prices have increased 10.2% overall since the start of the tracking window. Recent momentum has softened, with revenue declining 29.5% in the most recent month tracked and 12.3% since the beginning of the data period. Top-performing products span a wide price range, from budget-friendly children's toys at $15.18 to premium adult loungers exceeding $54.90, indicating diverse portfolio positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SwimWays on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SwimWays.
BY REVIEW COUNT
Across 946K ratings on 2 channels, SwimWays averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 946K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$937K
Revenue
$34.99
Price
$296K
Revenue
$54.90
Price
$283K
Revenue
$47.04
Price
$268K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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