GRIPS CUSTOMERS & RESEARCH PARTNERS
Swing-A-Way, owned by Lifetime Brands (NASDAQ: LCUT), generated in-store and online revenue across three major channels during the first eight months of 2026, with Amazon commanding 43.9% of revenue share, followed by Lowes.com at 32.7% and Ace Hardware at 23.4%. The brand experienced a significant revenue decline of 25.0% over the tracked period, with a steeper 28.5% drop in the most recent month measured. Average product pricing held relatively stable at $15.55 overall, though prices decreased 3.7% since the beginning of the analysis window, suggesting potential competitive pressure or promotional activity. According to data from Grips Intelligence, the brand's top-performing products across channels include options ranging from $9.60 to $16.22 in average price. The concentration of revenue on Amazon indicates strong e-commerce dependency for this portfolio brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Swing-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swing-A-Way.
BY REVENUE
Swing-A-Way sells 75% online and 25% offline. Online runs through 2 channels; offline through 1. Online share has moved from 62% in Apr to 68% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 305K ratings on 3 channels, Swing-A-Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 305K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.23
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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