GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers from January to May 2026, Tarter demonstrates a strong retail presence with an average product price of $132.46. Home Depot commands the lion's share of Tarter's revenue at 62.4%, followed by Lowe's at 36.4%, while Ace Hardware accounts for a modest 1.2%. Notably, the brand experienced impressive overall revenue growth of 111.0% during the tracked period, signaling significant demand acceleration. Average pricing also trended upward, rising 3.9% overall, suggesting strengthening brand positioning and consumer willingness to pay premium prices. Tarter's heavy concentration across Home Depot and Lowe's, which together represent nearly 99% of tracked revenue, underscores the brand's reliance on the two dominant home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 111% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tarter.
BY REVENUE
Tarter sells 62% online and 38% offline. Online runs through 1 channel; offline through 2. Online share has moved from 91% in Jan to 67% in May.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 5.3K ratings on 3 channels, Tarter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$116.28
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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