GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Tarter generated the majority of its revenue through homedepot.com, which accounted for 56.6% of total revenue share between January and March 2026, followed by lowes.com at 41.0% and acehardware.com at 2.4% across the three tracked retailers. The brand's average product price during this period stood at $136.73, reflecting a competitive positioning within its category. Notably, Tarter experienced significant revenue growth of 214.0% over the tracked quarter, signaling strong momentum and increasing consumer demand. Despite this impressive topline growth, the brand's average price decreased by 11.0% over the same period, suggesting a possible shift toward more accessible price points or promotional activity. With nearly all of its revenue concentrated between Home Depot and Lowe's, Tarter's retail distribution strategy remains heavily focused on the two largest home improvement retailers in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 214% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tarter.