GRIPS CUSTOMERS & RESEARCH PARTNERS
Tarter Farm and Ranch Equipment, owned by private equity firm Platinum Equity, generated in-store revenue primarily through Home Depot (76.2% share) and Lowe's (23.4% share) from January through August 2026, according to Grips Intelligence data. The brand's average product price stood at $127.97 across the tracked period, though prices declined 5.3% in the final months as revenue dropped 2.7% overall since the beginning of the year. Top-performing SKUs ranged widely in price, from an outdoor fire pit at $84.24 to a 350-gallon stock tank priced at $391.59, reflecting a diverse portfolio catering to different customer segments. Despite the year-over-year decline, the brand showed resilience with an 11.8% month-over-month revenue increase in the most recent tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tarter.
BY REVENUE
Tarter sells 78% online and 22% offline. Online runs through 1 channel; offline through 2. Online share has moved from 63% in Apr to 90% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 6.3K ratings on 2 channels, Tarter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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