GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon and Lowes.com, Twinkly maintains a strong retail presence with an average product price of $134.90. Amazon dominates as the primary sales channel, commanding an impressive 95.5% of Twinkly's total revenue share, while Lowes.com accounts for just 2.8%. The brand has experienced a significant revenue decline of 98.3% over the tracked period, suggesting a highly seasonal demand pattern. Despite the revenue contraction, Twinkly's average price saw a notable 27.6% month-over-month increase in the most recent period, indicating a possible shift toward higher-priced product sales. This combination of heavy Amazon dependence and sharp seasonal fluctuations presents both a challenge and an opportunity for the brand's retail strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 98% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVIEW COUNT
Across 74K ratings on 3 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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