GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ultra Protect generated 72.0% of its revenue share through Menards and 28.0% through Home Depot during the January to May 2026 tracking period. The brand's average product price stood at $107.23 across both retailers. Ultra Protect demonstrated strong momentum with revenue growing 29.2% over the observed period. Average pricing also trended upward, increasing 6.0% overall, suggesting healthy demand and potential premiumization within the brand's portfolio. These trends point to Ultra Protect strengthening its market position across its key retail partners heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Protect.
BY REVENUE
Ultra Protect sells 28% online and 72% offline. Online runs through 1 channel; offline through 1. Online share has moved from 18% in Jan to 38% in May.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 4.61K ratings on 2 channels, Ultra Protect averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 4.61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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