GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Home Depot, Amazon, and Menards, Varathane demonstrates a notably concentrated retail footprint with Ace Hardware commanding a dominant 48.4% revenue share. Home Depot and Amazon follow closely, contributing 22.8% and 22.6% respectively, while Menards accounts for a smaller 5.7% slice of the brand's revenue. The brand's average product price sits at $18.34, though pricing has trended upward with an 8.5% increase over the tracked period. Overall, Varathane posted modest revenue growth of 1.1% during the same timeframe, signaling steady but measured market momentum. This pricing-versus-growth dynamic suggests Varathane is leveraging price increases while maintaining relatively stable demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 44% online and 56% offline. Online runs through 3 channels; offline through 2.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 3.76M ratings on 4 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.76M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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