GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, Lowe's, and Office Depot, VELCRO Brand maintains a strong retail presence with Amazon commanding a dominant 71.6% share of the brand's total revenue. The brand's average product price sits at $10.07, reflecting an accessible price point across its retail network. Notably, VELCRO Brand experienced solid momentum with revenue growing 15.6% over the March to May 2026 period. Ace Hardware captures the second-largest revenue share at 16.6%, followed by Lowe's at 7.4% and Office Depot at 3.8%, indicating a diversified but Amazon-heavy distribution strategy. Despite the revenue growth, average prices saw a slight 2.7% decline over the same period, suggesting increased volume-driven sales or competitive pricing adjustments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VELCRO Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for VELCRO Brand.
BY REVENUE
VELCRO Brand sells 68% online and 32% offline. Online runs through 1 channel; offline through 4. Online share has moved from 0% in Jan to 70% in May.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 3.59M ratings on 4 channels, VELCRO Brand averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.99
Price
$206K
Revenue
$4.68
Price
$134K
Revenue
$13.99
Price
$131K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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