GRIPS CUSTOMERS & RESEARCH PARTNERS
VELCRO Brand, owned by Velcro Companies, demonstrated strong in-store performance across major retailers during the first eight months of 2026, with Amazon commanding 68.3% of revenue share while acehardware.com and Lowe's contributed 16.4% and 10.4% respectively according to Grips Intelligence. The brand achieved an overall revenue growth of 9.2% during the tracked period, coupled with an 8.9% increase in average product pricing, reflecting strong market momentum. Average product pricing settled at $9.98, with premium industrial-strength variants and heavy-duty tape rolls positioned at higher price points across channels. The brand's diverse portfolio spans from economy options like the ONE-WRAP Garden Ties at $5.99 to premium heavy-duty rolls exceeding $33, enabling penetration across multiple customer segments and use cases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for VELCRO Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for VELCRO Brand.
BY REVENUE
VELCRO Brand sells 67% online and 33% offline. Online runs through 2 channels; offline through 4.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 3.38M ratings on 5 channels, VELCRO Brand averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.99
Price
$211K
Revenue
$4.93
Price
$147K
Revenue
$13.99
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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