GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Villacera across homedepot.com and lowes.com from January to March 2026, the brand maintained an average product price of $68.44 during the period. Home Depot dominated as Villacera's primary retail partner, capturing 69.0% of the brand's revenue share, while Lowe's accounted for the remaining 31.0%. Notably, Villacera experienced a significant revenue decline of 42.3% over the tracked quarter, signaling potential challenges in consumer demand or distribution. However, average pricing saw a notable 16.7% month-over-month increase during the period, suggesting a possible shift toward higher-value product offerings. These dynamics highlight an evolving competitive landscape for Villacera within the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Villacera on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Villacera.