GRIPS CUSTOMERS & RESEARCH PARTNERS
VINGLI, owned by private Chinese company Fuzhou Baitu E-Commerce Co., Ltd., demonstrated mixed performance across in-store channels during the first eight months of 2026, with Lowe's commanding the largest revenue share at 41.2% compared to Amazon's 32.6% and Home Depot's 26.2%. According to Grips Intelligence data from January through August 2026, the brand's average product price stood at $110.66, though pricing declined 5.9% over the period as competition intensified across major home improvement retailers. Recent momentum slowed considerably, with revenue dropping 10.1% in the most recent month tracked, offsetting the 8.8% year-to-date growth realized earlier in the period. Price positioning varied significantly by channel, with Home Depot listings averaging over $190 for key SKUs while Lowe's offerings remained more competitively priced in the $55–$182 range, reflecting distinct retailer positioning strategies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for VINGLI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for VINGLI.
BY REVIEW COUNT
Across 1M ratings on 3 channels, VINGLI averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.80
Price
$894K
Revenue
$193.57
Price
$480K
Revenue
$181.60
Price
$424K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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