GRIPS CUSTOMERS & RESEARCH PARTNERS
XFX, a subsidiary of Hong Kong-based Pine Technology Holdings Limited (SEHK: 1079), demonstrated strong in-store performance between January and August 2026, with revenue growth of 15.7% over the period and average product pricing reaching $540.48. The brand saw particularly robust momentum in the final months tracked, with revenue climbing 14.3% in the most recent month and average prices increasing 6.1% month-over-month, reflecting a 12.4% overall price appreciation since the start of the year. Amazon dominates XFX's channel mix with a commanding 68.6% revenue share, while Newegg accounts for the remaining 31.3%. Top-performing SKUs on Newegg are concentrated in the premium segment, with flagship models commanding prices between $737 and $788, according to data from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for XFX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for XFX.
BY REVIEW COUNT
Across 40K ratings on 2 channels, XFX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$757.60
Price
$114K
Revenue
$736.93
Price
$82K
Revenue
$460.96
Price
$76K
Revenue
$458.49
Price
$64K
Revenue
$788.16
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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