GRIPS CUSTOMERS & RESEARCH PARTNERS
AAF Flanders, owned by Daikin Industries Ltd. (TYO: 6367), demonstrated strong in-store performance with year-to-date revenue growth of 11.2% across the tracked period from January through August 2026, according to Grips Intelligence. The brand maintains a heavily skewed channel distribution with Ace Hardware commanding 80.4% of revenue share compared to Home Depot's 19.6%, reflecting distinct pricing strategies between retailers. Average product pricing decreased 7.2% over the period to $13.07, indicating competitive pressure and potential promotional activity in the category. Most recently, the brand posted 0.9% month-over-month revenue growth from June to August 2026, suggesting a moderation in momentum despite the strong year-to-date trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AAF Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AAF Flanders.
BY REVENUE
AAF Flanders sells 21% online and 79% offline. Online runs through 1 channel; offline through 1.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 10K ratings on 2 channels, AAF Flanders averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.85
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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