Flanders

Flanders Market Overview

Flanders, owned by Daikin Industries, Ltd. (Tokyo Stock Exchange: 6367), showed significant weakness in its in-store performance during the first eight months of 2026, with revenue declining 13.6% overall and average prices dropping 23.6% from their starting point. Ace Hardware dominated the channel mix with 75.1% of revenue share, followed distantly by Lowe's at 21.2% and Amazon at just 3.5%, according to data from Grips Intelligence. The brand's pricing strategy varies considerably across channels, with Ace Hardware offering single-unit products averaging $10.96–$11.59, while Amazon and Lowe's positioned bulk multi-packs at $45–$51 price points. Recent monthly trends indicate accelerating pressure, with revenue dropping 26.7% and average prices falling 24.3% in the most recent tracked period compared to the previous month. The EZ Flow II line comprises the brand's core in-store offerings across all three major retail channels.