Adams experienced significant performance headwinds during the first eight months of 2026, with in-store revenue declining 22.3% overall and dropping 17.0% in the most recent month tracked, according to Grips Intelligence data. The brand's portfolio spans diverse categories across retail channels, with Amazon commanding the largest revenue share at 29.2%, followed closely by Office Depot at 26.6%, while average product pricing decreased 8.0% over the period. Adams maintains a fragmented presence across home and garden, office supplies, and pet care segments, reflecting its position as a heritage brand name rather than a focused category player. The brand's average product price of $19.61 masks significant variation across channels, with specialty retailers like Lowe's commanding premiums up to $37.98 for certain items while maintaining lower-priced alternatives around $23. Pricing pressure and declining sales suggest Adams faces challenges in competing across its dispersed portfolio despite maintaining distribution across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Adams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Adams.
BY REVENUE
Adams sells 29% online and 71% offline. Online runs through 3 channels; offline through 3. Online share has moved from 5% in Apr to 38% in Aug.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.36M ratings on 4 channels, Adams averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.36M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis