GRIPS CUSTOMERS & RESEARCH PARTNERS
Affresh, owned and distributed by Whirlpool Corporation (NYSE: WHR), demonstrates strong e-commerce concentration with Amazon commanding 88.5% of online revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $10.81, though pricing has declined 2.8% overall across the tracked timeframe. Despite a slight 1.0% monthly dip in the most recent period, Affresh achieved 6.2% revenue growth since the beginning of the data period, indicating resilience in its core online channel. Alternative retail partners including Lowe's, Menards, and Ace Hardware collectively represent just 11.5% of revenue, highlighting the brand's heavy reliance on Amazon's marketplace for in-store and online distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 88% online and 12% offline. Online runs through 1 channel; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.51M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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