GRIPS CUSTOMERS & RESEARCH PARTNERS
Alienware, a wholly owned subsidiary of Dell Technologies (NYSE: DELL), experienced a notable decline in in-store performance during the first eight months of 2026, with overall revenue dropping 13.6% across the tracked period. According to Grips Intelligence data, Best Buy dominated the channel landscape with a commanding 55.8% revenue share, while Amazon captured the remaining 44.2% of sales. The brand's average product price stood at $592.13, though pricing showed consistent downward pressure with a 7.7% decrease since the beginning of the year. Most recent monthly data reveals continued momentum losses, with revenue declining 7.2% and average prices falling 6.3% in the latest tracked period, signaling sustained headwinds in the competitive gaming hardware market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 43% online and 57% offline. Online runs through 1 channel; offline through 1.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 26K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,985.72
Price
$2.01M
Revenue
$2,957.02
Price
$1.75M
Revenue
$1,401.57
Price
$990K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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