GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, Alienware generated 68.9% of its online revenue through Amazon, with an average product price of $1,269.01, compared to Best Buy's 31.1% share at a significantly lower $604.42 average price. Despite a 23.1% month-over-month revenue decline in January 2026, the brand's overall revenue grew 25.5% since November 2025, indicating strong longer-term momentum. Alienware's average product price rose 19.9% month-over-month in January 2026, reaching $945.65 across 15 tracked online products. At Best Buy, gaming monitors dominated Alienware's category mix, accounting for roughly 63% of the retailer's revenue share, led by models like the AW3225QF QD-OLED 4K monitor priced at $1,078.07. These trends suggest Alienware is leveraging premium pricing strategies while maintaining a diversified retail presence across two of the largest U.S. online retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Alienware.
BY REVENUE
$1,961.35
Price
$518K
Revenue
$319.99
Price
$359K
Revenue
