GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Alienware generated the majority of its revenue through Amazon, which accounted for 55.6% of total revenue share between January and May 2026, followed by Best Buy at 44.4%. The brand's average product price stood at $728.50 during this period, reflecting a premium positioning in its category. Notably, Alienware's average price increased by 8.9% over the tracked timeseries, with the most recent month showing an 11.0% month-over-month rise to $685.89. Despite this upward pricing trend, the brand experienced an 18.4% decline in overall revenue during the same window, suggesting potential volume pressures. This inverse relationship between rising prices and falling revenue may indicate shifting consumer demand or competitive dynamics worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 47% online and 53% offline. Online runs through 1 channel; offline through 1.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 27K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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