GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from January through August 2026, Razer's overall revenue grew 11.7% during the period, according to Grips Intelligence, though the brand faced a 0.4% monthly decline in the most recent measurement window. Amazon dominates the channel landscape with 74.8% of revenue share, while Best Buy accounts for 24.9%, with average product pricing holding steady at $85.69 across the tracked period. Average prices declined 4.5% overall since the beginning of the year, reflecting competitive pressure across the gaming peripherals category. The brand's product mix spans gaming mice, controllers, and headsets, with premium offerings like the Wolverine V3 Pro controller priced above $190 on Amazon alongside more accessible entry-point products under $40.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Razer.
BY REVENUE
Razer sells 74% online and 26% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Apr to 77% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.33M ratings on 2 channels, Razer averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.33M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$242.87
Price
$517K
Revenue
$38.43
Price
$406K
Revenue
$76.60
Price
$307K
Revenue
$38.30
Price
$290K
Revenue
$98.61
Price
$199K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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