GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razer generated an average product price of $75.83 across Amazon and Best Buy between January and March 2026. Amazon dominated Razer's revenue share at 63.6%, while Best Buy accounted for 35.6% during the same period. Notably, Razer's overall revenue dropped 38.4% over the quarter, even as its average price increased by 13.3%, suggesting a shift toward higher-priced product sales. Among its top-selling products, the Razer Blade 14 (2025) Gaming Laptop stood out on Amazon with an average price of $2,394.54, while Best Buy's top performer was the BlackShark V3 Pro ANC headset at $230.90. This pricing divergence across retailers highlights Razer's broad market positioning from accessible peripherals to premium gaming hardware.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Razer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Razer.
BY REVENUE
$230.90
Price
$387K
Revenue
$123.28
Price
$271K
Revenue
$39.48
Price
$223K
Revenue
$92.44
Price
$178K
Revenue
