GRIPS CUSTOMERS & RESEARCH PARTNERS
Altair Eyewear, owned by VSP Vision, a private not-for-profit vision care company, generated in-store revenue concentrated across two major retailers, with Home Depot commanding 64.3% of channel share compared to Lowe's 35.7% during the first eight months of 2026, according to Grips Intelligence data. The brand maintained an average product price of $1,143.06 across its portfolio, though pricing declined 5.8% in the most recent tracked month. Overall revenue performance declined 12.5% since the beginning of the tracked period, with average prices showing modest growth of 0.9% year-to-date despite recent monthly softness. The top-performing SKUs across both channels ranged from $952 to $2,647 in average selling price, reflecting a premium positioning within the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Altair on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Altair.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Altair averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,511.41
Price
$507K
Revenue
$2,228.65
Price
$399K
Revenue
$1,433.03
Price
$288K
Revenue
$1,494.61
Price
$259K
Revenue
$1,794.67
Price
$201K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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