GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026, Vanityfus demonstrates a highly concentrated retail strategy, with homedepot.com accounting for 99.3% of its revenue share. The brand carries an average product price of $875.28, positioning it in the mid-to-upper price segment of its category. Notably, Vanityfus experienced a significant monthly revenue surge of 86.7%, signaling strong demand momentum within the tracked period. However, the brand also saw an overall revenue decline of 14.4% across the full Q1 2026 timeframe, suggesting some volatility in its sales performance. This combination of retailer dependency and price fluctuation presents both opportunities and challenges for Vanityfus heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Vanityfus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vanityfus.
BY REVENUE
$2,220.59
Price
$1.03M
Revenue
$2,339.07
Price
$573K
Revenue
$1,774.00
Price
$403K
Revenue
$2,030.39
Price
$309K
Revenue