GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to August 2026, Vanityfus, owned by private company Harriet Inc., demonstrates strong in-store performance with revenue growth of 7.3% over the period and a notable 8.5% monthly increase in the most recent tracked month. The brand maintains a premium positioning with an average product price of $483.15, supported by dominant distribution through Lowe's, which captures 78.8% of total revenue share compared to Home Depot's 21.2%. Vanityfus's top-performing products command significantly higher price points, with flagship items on Lowe's reaching nearly $4,900, indicating a luxury-focused strategy within the home fixtures category. Despite slight overall average price compression of 1.0% since the beginning of the period, recent monthly stability in pricing at $451.23 suggests the brand has stabilized its value proposition.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vanityfus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vanityfus.
BY REVIEW COUNT
Across 1.35K ratings on 2 channels, Vanityfus averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,571.53
Price
$614K
Revenue
$1,543.04
Price
$568K
Revenue
$1,505.07
Price
$339K
Revenue
$1,625.00
Price
$289K
Revenue
$1,855.81
Price
$267K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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