GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com and HomeDepot.com, Vanityfus demonstrated strong momentum with revenue growing 151.6% over the tracked period. The brand's revenue distribution is nearly evenly split between its two retail partners, with Lowes.com capturing 54.1% of revenue share and HomeDepot.com accounting for 45.9%. Vanityfus carries a premium positioning with an average product price of $602.03, though pricing has trended downward by 13.3% over the period. The most recent month saw an impressive 79.3% month-over-month revenue surge, suggesting accelerating consumer demand for the brand. This balanced multi-retailer strategy combined with significant sales growth positions Vanityfus as a noteworthy brand to watch in the home improvement retail space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 162% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vanityfus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vanityfus.
BY REVIEW COUNT
Across 1.4K ratings on 2 channels, Vanityfus averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,219.26
Price
$1.02M
Revenue
$1,806.74
Price
$591K
Revenue
$1,634.18
Price
$583K
Revenue
$2,337.59
Price
$570K
Revenue
$1,563.28
Price
$375K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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