GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amazon brand products generated an average product price of $50.86 across tracked retailers during Q1 2026 (January–March), with data covering Amazon and Best Buy. Amazon's own retail channel dominated with a commanding 94.5% revenue share, while Best Buy accounted for 4.8%, highlighting the brand's heavy reliance on its proprietary marketplace for offline sales. Notably, overall revenue declined 41.6% over the tracked period, signaling a significant downturn in consumer spending on Amazon-branded products. Average pricing also saw downward pressure, dropping 21.3% overall during the quarter, suggesting increased discounting or a shift toward lower-priced items in the product mix. The contrast between retailers is also striking, with Best Buy's top Amazon products averaging well above $150 per unit compared to sub-$35 price points for Amazon's own top-selling household essentials.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Amazon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazon.
BY REVENUE
$224.94
Price
$664K
Revenue
$275.31
Price
$409K
Revenue
$37.69
Price
$389K
Revenue
