GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Amazon's private-label brand maintains a dominant presence with 99.1% of its tracked retail revenue generated through its own marketplace. The brand's average product price sits at $18.44, reflecting an accessible pricing strategy across its portfolio. However, recent trends show some softening, with overall revenue declining 6.4% over the tracked timeseries period from March to May 2026. Average pricing has also seen a modest 1.3% decrease over the same window, suggesting potential promotional activity or shifting product mix within the Amazon brand lineup.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amazon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Amazon.
BY REVIEW COUNT
Across 486M ratings on 1 channel, Amazon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 486M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.91
Price
$16M
Revenue
$47.58
Price
$13M
Revenue
$28.99
Price
$12M
Revenue
$25.21
Price
$12M
Revenue
$22.86
Price
$8.3M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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