TP-Link

TP-Link Market Overview

TP-Link, a private company owned by Jeffrey Chao and his wife Hillary, demonstrates strong in-store performance across major retail channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix with a commanding 92.0% revenue share, while Best Buy accounts for 5.9%, with the remaining split between Office Depot and Newegg. The brand achieved a notable 24.0% overall revenue growth during the tracked period, though average product pricing remained relatively stable at $92.11 with only a 0.6% decline since the start of the year. Premium mesh system bundles command the highest price points on Amazon, with tri-band WiFi 7 models reaching $458, while more accessible range extenders on Best Buy average around $90. Despite a slight monthly dip of 0.8% in the most recent period, TP-Link's performance reflects sustained market demand across both consumer and enterprise product categories.