GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Americana generated the majority of its revenue through Home Depot (55.7%) and Lowe's (41.6%) between January and May 2026, with Amazon accounting for just 2.7% of sales across the three tracked retailers. The brand's average product price stood at $49.59 during this period, though premium offerings at Home Depot and Lowe's reached price points above $200. Americana experienced significant momentum, with overall revenue growing 104.6% over the tracked period. Average prices also trended upward, climbing 23.7% overall, suggesting a shift toward higher-value product sales. This strong growth trajectory across both revenue and pricing signals increasing consumer demand and a potentially expanding market position for Americana.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 106% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Americana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Americana.
BY REVIEW COUNT
Across 27K ratings on 3 channels, Americana averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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