GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, and Ace Hardware, Cowboy maintains a strong retail presence with an average product price of $14.40. Lowes dominates as the brand's primary retail channel, commanding an impressive 92.6% of total revenue share. The brand has demonstrated notable momentum, with revenue growing 39.4% over the tracked period. Amazon and Ace Hardware account for the remaining share at 5.1% and 2.3% respectively, indicating a highly concentrated distribution strategy. This growth trajectory, paired with a relatively stable average price point, suggests Cowboy is expanding its market footprint primarily through volume rather than pricing shifts.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVENUE
Cowboy sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 18K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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