GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ames maintains a strong retail presence with an average product price of $38.66. Home Depot dominates as the brand's primary sales channel, commanding a significant 65.2% of total revenue share, followed by Amazon at 19.0% and Ace Hardware at 9.7%. Notably, the combined share of Home Depot and Amazon accounts for over 84% of the brand's total revenue, underscoring a highly concentrated distribution strategy. Meanwhile, Lowe's captures just 1.2% of revenue share, representing a potential area for growth. The data also reveals a notable 18.4% decrease in average price over the tracked period from March to May 2026, suggesting increased promotional activity or shifting product mix across retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ames on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ames.
BY REVENUE
Ames sells 85% online and 15% offline. Online runs through 3 channels; offline through 2. Online share has moved from 69% in Jan to 89% in May.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 263K ratings on 5 channels, Ames averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 263K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.56
Price
$87K
Revenue
$55.96
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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