GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NATRIA generated the majority of its revenue through Amazon, which accounted for 71.7% of total revenue share between January and May 2026, followed by acehardware.com at 19.9%, homedepot.com at 7.0%, and lowes.com at 1.1%. The brand's average product price during this period stood at $14.56, reflecting accessible price positioning within its category. Notably, NATRIA experienced strong momentum with revenue growing 36.8% over the tracked timeseries period, signaling increasing consumer demand. However, average pricing saw a modest decline of 3.9% over the same window, suggesting potential promotional activity or competitive pricing adjustments. Overall, NATRIA's dominant Amazon presence combined with its accelerating revenue trajectory positions the brand as a notable performer across major online home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 75% online and 25% offline. Online runs through 3 channels; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 216K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 216K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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