According to in-store data from Grips Intelligence covering January to May 2026, Apache Mills demonstrates a highly concentrated retail strategy, with Menards accounting for a dominant 98.7% of its revenue share. The brand's average product price stands at $12.20, though this figure has seen a notable 29.4% decline over the tracked period, suggesting aggressive discounting or a shift toward lower-priced offerings. Monthly revenue trends show modest growth of 4.2% in the most recent month, indicating a potential stabilization after earlier fluctuations. Despite the pricing pressure, Apache Mills maintains a consistent presence with products ranging from approximately $13 to $30 at Menards. This single-retailer dependency and significant price erosion are key dynamics to watch for the brand moving forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apache Mills on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Apache Mills.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis