Apache Mills, a private company based in Calhoun, Georgia, shows significant in-store volatility across the tracked period of January–August 2026, with revenue declining 37.3% overall according to Grips Intelligence data. The brand maintains an overwhelming retail presence on Menards.com, which accounts for 98.7% of revenue share, while Home Depot.com represents just 1.3%. Average product pricing has surged 31.2% since the beginning of the tracked period, reaching $10.80 in the most recent month, though this price increase has not offset the steep revenue contraction. Top-performing SKUs span multiple door mat formats and styles, with average prices ranging from $5.43 to $29.18 across the portfolio. The brand's concentration on a single dominant retailer suggests significant dependency risk alongside the need to diversify channel strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Apache Mills on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Apache Mills.
BY REVIEW COUNT
Across 1.09K ratings on 2 channels, Apache Mills averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.09K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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