GRIPS CUSTOMERS & RESEARCH PARTNERS
FloorPops, owned by Brewster Home Fashions LLC and part of The Bersham Group, demonstrates strong in-store performance across major home improvement retailers, with Home Depot commanding 36.2% of revenue share, followed closely by Lowe's at 34.1% and Amazon at 29.6%, according to Grips Intelligence data from January to August 2026. The brand maintained an average product price of $28.74 during this period, though pricing declined 3.4% overall as revenue contracted 7.1% since the start of the year. Recent momentum has softened, with revenue dropping 7.7% in the most recent month tracked, while average prices fell 2.4% compared to the prior period. The three-channel concentration across homedepot.com, lowes.com, and Amazon reflects a heavy reliance on major retail partners for distribution in the competitive home flooring category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FloorPops on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FloorPops.
BY REVIEW COUNT
Across 280K ratings on 3 channels, FloorPops averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 280K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$95K
Revenue
$30.12
Price
$54K
Revenue
$29.30
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
