GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, FloorPops maintains a notably balanced revenue distribution across three major retailers: Amazon (34.5%), Lowes.com (34.3%), and HomeDepot.com (31.3%). The brand's average product price sits at $27.71, though pricing varies significantly by retailer, with select Lowe's listings reaching up to $79.98 while Amazon products trend closer to the $22–$31 range. FloorPops experienced a 16.3% revenue decline over the tracked period, paired with a modest 2.1% decrease in average pricing, suggesting softening demand rather than aggressive discounting. The brand's collaboration line with Chris Loves Julia remains a key product driver on Amazon, while Home Depot and Lowe's emphasize its waterproof luxury vinyl tile offerings. This near-even three-way retail split is uncommon in the flooring category and positions FloorPops with reduced dependency on any single channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FloorPops on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FloorPops.
BY REVIEW COUNT
Across 318K ratings on 3 channels, FloorPops averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$21.46
Price
$85K
Revenue
$30.09
Price
$64K
Revenue
$21.12
Price
$48K
Revenue
$31.07
Price
$47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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