GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atari generated the vast majority of its revenue through Amazon, which accounted for 92.9% of total revenue share between January and May 2026, with Best Buy capturing the remaining 7.1%. The brand's average product price during this period stood at $41.55, reflecting accessible price positioning within its category. Atari experienced significant sales momentum, with revenue surging 159.9% over the tracked period from March to May 2026. Despite this strong revenue growth, the brand's average price decreased by 12.0% over the same timeframe, suggesting that promotional activity or a shift toward lower-priced SKUs may be driving volume. This combination of aggressive revenue growth and declining average prices points to a volume-driven strategy heavily concentrated on Amazon as Atari's primary retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 160% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Atari.
BY REVENUE
Atari sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 27K ratings on 2 channels, Atari averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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