GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atari generated the majority of its revenue through Amazon, which accounted for 83.9% of its retail share between January and March 2026, with Best Buy capturing the remaining 16.0%. The brand's average product price during this period stood at $51.92, though pricing saw a notable decline of 38.1% over the quarter. Revenue experienced a significant downturn, dropping 89.7% across the tracked period, signaling a sharp contraction in consumer demand. Average pricing also fell 36.7% month-over-month, suggesting possible clearance activity or shifting product mix. These trends across Amazon and Best Buy point to a challenging Q1 2026 for Atari, making it a brand worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 90% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Atari.
