GRIPS CUSTOMERS & RESEARCH PARTNERS
Sega, owned by Sega Sammy Holdings (TYO: 6460), demonstrated solid in-store momentum during the first eight months of 2026, with revenue growing 8.5% over the period according to Grips Intelligence data. Amazon dominated the channel mix with 83.4% of revenue share, while Best Buy accounted for 16.2%, indicating a heavy reliance on the e-commerce giant for sales. The brand's average product price held steady at $31.79, though pricing declined 5.6% across the tracked period, suggesting competitive pressure in both the gaming and merchandise segments. Top-performing products ranged from premium home planetariums at $259 to apparel bundles under $25, with gaming titles on PlayStation 5 and Nintendo Switch commanding price points between $32–$37.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVIEW COUNT
Across 361K ratings on 2 channels, Sega averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 361K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.96
Price
$6.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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