Audubon

Audubon Market Overview

Audubon, licensed to Panacea Products Corporation, a private family-owned manufacturer based in Columbus, Ohio, demonstrates a highly concentrated in-store channel strategy with Amazon capturing 81.8% of revenue share year-to-date through August 2026, according to Grips Intelligence data. The brand's average product price stands at $16.99, though pricing has declined 13.1% overall since the beginning of the tracked period, with average prices dropping 6.9% month-over-month in the most recent period. Revenue performance shows downward momentum, with a 9.2% decline in the most recent month and a 2.7% overall decline since the start of the data range. Secondary channels including Ace Hardware (8.5%), Menards (5.1%), and Home Depot (3.8%) represent only 18.2% of total revenue, indicating limited diversification across retail touchpoints. Top-performing products span both consumable bird seed offerings and durable feeders and baffles, with price points ranging from approximately $16 to $35 across the product portfolio.