GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Backbone generated an average product price of $57.43 across tracked retailers between January and March 2026. Best Buy dominated as the leading retail channel, capturing 68.5% of Backbone's revenue share, while Amazon accounted for the remaining 31.5%. During the Q1 2026 period, the brand experienced a notable revenue decline of 24.7%, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, Backbone's average price saw a significant 17.6% month-over-month increase during the quarter, suggesting a possible shift toward higher-priced product offerings. These trends across Best Buy and Amazon indicate a pivotal period for Backbone as it navigates pricing strategy adjustments amid softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Backbone.
TO BACKBONE
