GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Backbone generated the majority of its revenue through Amazon, which accounted for 85.8% of total sales between January and May 2026, with Best Buy capturing the remaining 14.2%. The brand's average product price stood at $101.64 across tracked retailers during this period. Backbone demonstrated strong momentum with revenue growing 30.7% over the March to May 2026 timeframe. Average pricing also trended upward, rising 13.9% during the same period, suggesting increasing consumer demand and potential premium positioning. These trends indicate Backbone is gaining significant traction in a competitive retail landscape heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 83% online and 17% offline. Online runs through 1 channel; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 48K ratings on 2 channels, Backbone averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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