GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across tracked retailers, Backer-On posted strong momentum with revenue growing 36.3% over the period. The brand's sales are heavily concentrated at acehardware.com, which commands a dominant 73.2% revenue share, followed by homedepot.com at 26.4%. Backer-On products carry an average price point of $22.81, which remained notably stable with only a 0.6% decrease across the quarter. The brand's most recent monthly performance showed a robust 30.7% revenue increase compared to the prior month, signaling accelerating demand. These trends position Backer-On as a growing presence across major home improvement retailers heading into the second quarter of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On.