GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Backer-On generated the majority of its revenue through acehardware.com and homedepot.com, with Ace Hardware commanding a dominant 71.6% revenue share compared to Home Depot's 27.4%. The brand's average product price during this period stood at $23.17, reflecting a steady 4.8% increase in average pricing over the tracked timeframe. However, Backer-On experienced a notable 25.7% decline in overall revenue, signaling potential challenges in demand or distribution. These trends suggest that while Backer-On maintains strong pricing power, its revenue trajectory warrants close monitoring heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 27% online and 73% offline. Online runs through 1 channel; offline through 2. Online share has moved from 16% in Jan to 25% in May.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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