GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's and Home Depot, Pro-Twist demonstrates a highly concentrated retail footprint, with Lowe's commanding 95.7% of the brand's total revenue share compared to just 4.3% at Home Depot. The brand's average product price sits at $12.06, with a modest 1.3% overall price increase observed during the March to May 2026 period. However, Pro-Twist has experienced a 6.3% revenue decline over the same timeframe, suggesting softening demand despite stable pricing. Top-performing SKUs at Lowe's are tightly clustered in the $10.28–$11.04 price range, indicating a value-oriented product strategy. This heavy reliance on a single retailer presents both a strength in partnership depth and a potential vulnerability for Pro-Twist's market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pro-Twist on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pro-Twist.
BY REVENUE
Pro-Twist sells 7% online and 93% offline. Online runs through 2 channels; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 27K ratings on 2 channels, Pro-Twist averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.05
Price
$42K
Revenue
$10.28
Price
$33K
Revenue
$10.28
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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