GRIPS CUSTOMERS & RESEARCH PARTNERS
Battery Daddy, distributed by privately held Ontel Products Corporation, generated in-store revenue split nearly evenly between menards.com (51.5%) and acehardware.com (48.2%) during the January–August 2026 period tracked by Grips Intelligence. The brand maintained an average product price of $15.14 across this timeframe, with prices climbing 27.9% overall since the start of the data period. While recent monthly performance showed a 13.3% revenue increase, the broader trend reflects a 13.7% decline from earlier in the measurement window. Price compression in the most recent month—down 2.2% versus the prior period—suggests potential competitive pressure or promotional activity in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Battery Daddy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Battery Daddy.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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