GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Baumgartens generated revenue across three key retailers: Office Depot, Newegg, and Amazon. Office Depot led with a dominant 48.6% revenue share, closely followed by Newegg at 42.5%, while Amazon accounted for a modest 8.9% of total revenue. The brand's average product price stood at $15.55, though pricing saw a 5.3% decline over the tracked period. Despite the downward price trend, Baumgartens demonstrated resilience with a 6.2% month-over-month revenue increase in the most recent period, signaling growing consumer demand. This concentrated two-retailer distribution strategy, with over 91% of revenue split between Office Depot and Newegg, highlights a focused but potentially vulnerable market positioning for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Baumgartens on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baumgartens.
BY REVENUE
Baumgartens sells 51% online and 49% offline. Online runs through 2 channels; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 23K ratings on 3 channels, Baumgartens averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.98
Price
$5.8K
Revenue
$18.99
Price
$4.58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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